A growth Mindset Movement

• Identified the soul of Khan Academy via deep user research and crafted the strategy behind the "You Can Learn Anything" campaign. This strategy for a growth-mindset intervention for the world doubled users of this free, world-class education platform from 15M to 35M monthly users and increased learning time by 86%.

• Key insight: The most important thing you can learn is that through struggle, you learn.

• That's how Khan Academy students described what Stanford researcher Carol Dweck calls the Growth Mindset — the transformative belief that ability isn't fixed, it's earned. The campaign wasn't just about what you could learn on the platform. It was about discovering you could learn anything.