Services & Specialities
Brand & Creative strategy
The creative and business rigor of a top agency on a project or fractional basis. I bring excellence to crafting the brand fundamentals with a proven ability to channel human and cultural truth into clear, compelling brand visions and narratives. The result: a blueprint for a lasting brand and a creative brief that powerfully meets the cultural moment.
Research & Insights
Information is abundant. Finding and naming the human and cultural truths that actually move people is my passion. I match the need to the right research solution — from face-to-face qualitative to quantitative surveys to AI-powered desk research — and execute it with the skill and instincts of a veteran who has sat across from thousands of real humans.
Collaboration & Facilitation
Creating the conditions where something greater than the sum of its parts emerges. I bring insights, energy and a love for the play of the creative process to ideation sessions, workshops and team offsites — because joy, it turns out, is a serious strategic advantage.
Women & Midlife Audiences
Thirty years of purpose-driven work connecting brands with the female audiences — from menstrual care and sexual wellness to equal rights and iconic brands like Barbie. I bring both the strategic track record and the lived experience of the most undervalued consumer: the midlife woman.
Comedy & Storytelling
Now What? Cosmic Fairy Tales of Midlife in Los Angeles — because sometimes the most strategic thing you can do is to transmute challenge into joy.
Performance credits include The Comedy Store, Haha Comedy Club, The Dojo, Tao Comedy Studio and The Virgil and 2024 Hollywood Fringe Festival.
Speaking, Panels & moderation
Need a bubbly speaker or an experienced host / moderator? Call me on me! Especially if the topics are the cultural ascension of the midlife woman, the most powerful and underestimated consumer in America and / or the role of creativity and humor in living at full capacity. Former faculty with a focus on Branded Content, Carnegie Mellon University Masters of Entertainment Management program.