Information is everywhere. Alchemy is rare.

In the age of AI, the most valuable thing a brand strategist can bring isn't information or even insight— it's alchemy. The ability to channel human and cultural truth into a brand vision that moves people, inspires creative teams, and leaves a lasting mark on the world. 

I've spent 30 years doing exactly that for some of the world's most valuable brands like Barbie, Google and Uber and for the challengers creating new categories like Addyi. I bring the rigorous strategic chops and creative instincts of a top agency veteran, hands-on agility, and something harder to name: a gift for creating the conditions where clarity and creative breakthroughs happen naturally.

Brand alchemy isn't about being the smartest person in the room, though my clients say I’m pretty sharp. It's about making the room itself smarter, more inspired, and more alive to what's possible. (Even when that’s a Zoom room…especially when that’s a Zoom room.) Clients and creative teams tell me they feel that difference. The business and cultural impacts speak for themselves. Take a little tour of my cases.  

Over 10,000 hours spent in face-to-face human connection — interviewing consumers, facilitating workshops, leading rooms and Zooms, performing on stages — have given me something no AI can replicate: a finely tuned instinct for what moves people, and why, and a reputation for having fun while doing it. I even moonlight as a comedian and storyteller. Because joy is a secret ingredient in being a powerful brand alchemist.

Ready to make some magic. Let’s connect.