Barbie Dream Gap Project
dream big, girls!
Led research and strategy behind the "Barbie Dream Gap Project", the brand's mission to evolve social conditioning that limits girls' beliefs about their own potential.
Key insight: Representation sparks imagination. At the exact age range when limiting social conditioning happens, ages 5-7, Barbie can inspire girls to imagine their limitless potential by showing a wide variety of Barbies as capable across product, content and programming.
The Dream Gap was a key driver behind the brand’s massive evolution that began in 2017 to become the world’s most diverse doll brand today, growing to a $1.7B business.
